Category Archives: Automotive

Ford Car Maintenance Tips for Women

The Ford Motor Company recently launched a series of 30-minute podcasts on its Web website online created by women mainly for women. The concept in the back of the brand-new series, What Women Want, is to cover the car topics that girls care about the most, along with protection, technology and Ford automobile protection.

During a latest podcast in the What Women Want series, blogger Becky Harks hosted a 30-minute question and solution consultation with Ford Motor Company Vehicle Dynamics Development Engineer, Cristina Rodriguez. The two girls mentioned vehicle protection myths and Becky requested Cristina a few questions about behalf of her lady weblog readers. Read on to see what Cristina needed to proportion with Becky and the opposite ladies listening in our on-line world.

How can girls keep away from being ripped off by a mechanic? Because many girls aren’t experts inside the subject of car preservation, a lot of them regularly sense that they are taken gain of when they visit their nearby mechanic, in particular in the event that they have their kids with them after they visit the store. According to the podcast, if women entered the restore shop feeling greater assured in their car understanding they might not be smooth targets. Cristina shows asking others about your vehicle problem or looking online to find greater facts about what the problem is probably before heading into the restore keep. That way, you will sense like you’ve got an idea of what goes on with your car and you can speak to the mechanic without seeming clueless. Cristina additionally said that once in a while she will take a man along with her to the repair shop, but she will be able to nevertheless do all the talking. This will show the mechanic that you recognize what is going on and aren’t going to allow yourself to be taken benefit of car cover waterproof all weather.

Does high octane gasoline simply deliver higher overall performance? Most engines are designed to take ordinary unleaded fuel (87), this means that that higher-octane gas does not necessarily enhance the overall performance of your Ford car. According to Cristina, if your automobile does now not require excessive octane gasoline, you ought to simply use normal unleaded gasoline because it will prevent money.

Why do people get fuel flushes? People get fuel flushes for you to smooth the gas line. If there is an obstruction on the line, it can affect that vehicle’s performance and a gas flush might also help. However, it’s not something that wishes to be achieved frequently.

Can you surely cross 12,000 miles without an oil exchange if you use artificial oil? Synthetic oil is meant to use on vehicles that function beneath extreme conditions or in excessive climates. Technically you may pass longer without an oil trade on synthetic oil, because it turned into developed to interrupt down much less than normal oil. However, it is first-rate to apply the oil that the car manufacturer recommends, that’s typically no longer artificial oil.

If you take your car into the store for one factor, and the mechanic tells you 10 various things are wrong with it, what need to be the highest precedence if you have restricted money to spend? Things that need to be constant proper away encompass something related to the brakes, steering, tires, engine and transmission. Since the engine and transmission make the car cross, if a hassle is omitted, it is able to purpose larger issues down the line. Even even though they’re regularly the most highly priced to repair, they should be the first precedence and never unnoticed. Anything this is handling the underneath body of the auto may be dismissed, until it is making a atypical noise or vibration. Then get it fixed as soon as viable.

Is it better to have your tires slightly beneath inflated or over inflated? Neither. The exceptional element to do is to comply with the manufacturer’s commands on what the tire pressure should be. Under or over inflating the tires will alternate their shape and have an effect on performance, experience and gasoline economic system. If your tires are below inflated it can purpose untimely put on on the tires and cost, you extra cash down the road.

Does Ford have any plans to make a hybrid minivan? Ford has currently brought the eco-increase engine which gives the performance of a larger engine with more energy, however, has the fuel economic system of a smaller engine. For instance, when you have a V6 eco-improve engine, you will have the electricity of a V8 with the gasoline performance of a V6. According to Cristina, Ford is going to be using eco-increase technology into the different automobiles strains inside the following few years.

How long can a person drive with the test engine light on? According to Cristina, it relies upon. Many times, in Ford cars these days, the check engine light comes on for something as small as forgetting to place the gas cap on tight enough. Other instances it is a malfunction in a sensor or the pc. These are minor problems that don’t need to be attended to right away. However, if you can bodily experience like something inside the engine is going for walks differently and the take a look at engine light is on, you ought to get it checked out straight away.

Where can women locate dependable records approximately vehicle preservation on-line? According to Cristina, the Ford Motor Company Web web page has a number of remarkable information. However, she recommends not going to simply one supply. If you are having automobile issues, check out some distinction resources on-line and evaluate. That manner you’ll be able to weed out the facts from the myths.

Automotive Advertising Agencies Use Social Networks

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today’s Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More accurately, they are following their customers onto the World Wide Web and hoping that their past and pending customers will find them there.

The days of hard sell retail messages in conventional media like radio, T.V. and newspaper as well as dealer-centric banner ads and websites promoting daily dealer specials are numbered. Today’s car shoppers have been empowered by the search engines to filter out dealer messages in favor of information on exactly the new or pre-owned vehicle they are searching for. In addition, Social networking communities of online friends have rallied their support and opinions to help car shoppers decide what they should buy and from which dealership they should buy it from. After all, what are friends for!

The consumers’ new found source of information on the Internet to assist them in their car shopping process hasn’t replaced the need for automotive advertising agencies in the retail auto industry, but it certainly has changed their role in it and the methods that they must use to earn their agency fees. The first adjustment that an automotive advertising agency must make in their business model is to recognize that the internal profits that they used to realize in their radio, T.V. and print production departments can no longer be supported by their auto dealer clients. Reduced sales volume and profit margins on the auto dealers’ side of the table demand a better R.O.I. for every dollar and while these departments are still required to produce digital marketing material for online campaigns the production costs must be a fraction of previous pricing to remain competitive with the newly developing online resources that an auto dealer has access to.

The agency must still provide creative that is relevant to the market and they must define the target audience that would be most receptive to it, but once again the World Wide Web has changed the rules and automotive advertising agencies must learn what they are and follow them. Top of the mind awareness is still job one for automotive advertising agencies who understand that they can’t time the buying cycle for everyone on the Internet Super Highway and therefore they must maintain a consistent message across multiple channels to be on the short list when the customer is ready to purchase a vehicle. Diversification across multiple media and frequency of targeted messages to qualified buyers isn’t a new practice but the methods, media and skill sets required to get the job done have changed.

Networking and the related referrals and sales sourced from it has been an integral component of internal selling processes for auto dealers since the first vehicle was sold but it has had little to do with conventional advertising — until now that is. Social networking and the related Internet media channels that have grown to support it are now a primary target audience for automotive advertising agencies. Word of mouth advertising has grown exponentially as viral messages travel through social networking channels with the opinions of like minded car shoppers who use these online communities of friends to share their car shopping experiences before, during and after their buying cycle.

Initial attempts by automotive advertising agencies to market to these social networks from the outside through the use of banner ads or as wolves in sheep’s clothing trying to invade a network of friends were soundly rejected. Members valued each other’s opinions and shared experiences over a self serving auto dealer or their automotive advertising agency.

Monetizing social networking has been a challenge but new technologies that integrate established marketing channels with social networks from the inside out have provided the solution. ronsmap, for example, is a game changing consumer-centric online inventory marketing platform that embeds a social networking engine on their communal site as well as every vehicle posted on it by participating auto dealers. Their application, vBack, provides an Ask-a-Friend / Tell-a-Friend feature that solicits feedback from friends on the various social networks that an online car shopper trusts. These influences then act as agents of the auto dealer — without their knowledge — under the direction of a friend which allows the automotive advertising agency to market from the inside out vs. from the outside in. C2C marketing vs. B2C marketing is the key to monetizing social networking and ronsmap is a new technology based exit on the Internet Super Highway that has opened this new channel to auto dealers.

In addition, ronsmap enhances the value of the leads generated from within the social networks by accumulating the information gathered through their SellersVantage application. In addition to the anticipated name, IP address and vehicle information requests their new Intelli-Leads include the online shopping selection and vehicle preferences of the initiating car shopper and the comments accumulated by his online network of friends. These enhanced leads allow the auto dealer to anticipate the needs of their potential customers before they open negotiations with them. As a result, the consumer is provided a more relevant and transparent vehicle selection in response to their initial inquiry and the auto dealer has a competitive edge to quote the best price on the best vehicle for the consumer. This is a win-win scenario that increases closing ratios and profits for the auto dealer while offering the consumer the advantage of the information and referrals he gathered from his online car shopping experience.

The internet is far superior to conventional media on many levels and social networking is only one of the newest reasons. Automotive advertising agencies must be prepared to direct their clients beyond marketing through social media. They must also provide more than advice on search engine optimization, S.E.O., search engine marketing, S.E.M. and banner ad placements or transparent and relevant website designs. The search engines hold the key to the Internet and understanding the algorithms that determine the rules of the road on the Internet Super Highway that they control are the responsibility of the automotive advertising agency.

Google, for example, has clearly stated the weight that they place on video vs. copy or other means of online digital marketing. Today’s Internet consumer grew up watching television and the explosive growth of YouTube proves that their preference for video has survived onto the World Wide Web. One vendor that has listened to Google and their subsidiary YouTube is SiSTeR Technologies with their Video CarLot platform. SiSTer is able to take the existing pictures and vehicle information posted on an auto dealer’s website and convert them into professionally produced videos.

More importantly, their videos are fully index-able with multiple schema layers making them interactive and more transparent to the online car shopper. These videos are placed on the auto dealer’s website as well as any third party advertising sites that the auto dealer is linked to. In addition they are driven through a dedicated API to YouTube with individual URLs that extend the reach and frequency of the dealer’s inventory and marketing messages — a proven formula for success in conventional automotive advertising that also applies to Internet advertising.

Automotive Rapid Prototyping Fail First Paradox

New product development and innovation is much more difficult and time consuming than most other business activities. Automotive rapid prototyping greatly enhances learning speed and reduces the risk of new automotive parts development.

Historically, the automotive industry has been using rapid prototyping as an important tool in the automotive parts design process. The extremely fast-paced automotive design cycles require an extremely fast prototyping system which can produce car parts fast and inexpensively.

The main objective of automotive prototyping is to learn quickly: how a new automotive product behaves in its natural working environment, before transferring the prototype to the production line. Many times, mistakes are learned only after a new automotive part is launched. This is the main explanation for poor automotive parts design, from product mismatch, poor engineering and function or finish, and overpriced production. In order to accelerate the learning curve, before these costly automotive prototyping mistakes are made, one must accelerate and facilitate feedback loops from tests in the lab and market trials.

Automotive Manufacturing Technologies

Working with an assortment of rapid prototyping equipment, automotive prototyping engineers utilize the most advanced 3D printers, in their quest for perfect form, function and utility. Working in advanced manufacturing centers, the automotive engineers use the technology to verify what they are doing, and, equally important, to save tremendous amounts of time, and money.

Automotive Rapid Prototyping Compresses Development Time

The advantages of 3D rapid prototyping model creation versus viewing a cad/cam model on a computer screen is palpable. Automotive parts engineers get together discuss the pros and cons of a rapidly produced automotive parts model and discuss the pros and cons of the design, as they pass it around, twisting and viewing the prototype, and decide if that is what they had in mind. This way, problems get solved up front, before going to the assembly line! Once determined that the automotive prototype design is a go, the model can then be sent to a die maker.

Automotive Prototyping and the Die Maker Process

The die maker cannot use model to make the die, but because they have it in their hand and can look at it and feel it, they can determine where the parting lines will be and exactly how much steel they will need to produce it. The timing of the die process is greatly compressed.

Examples of Automotive Rapid Prototyping Parts

· Engine castings and parts

· Car Engine parts

· Auto Mechanical parts

· Car Dashboards

· Car Handles and Knobs

· Auto Body Components

· Car Trim parts

Fail first Paradox in Automotive Rapid Prototyping

The automotive rapid prototyping paradox is to fail earlier rather than later. By failing earlier, the design engineers surprisingly succeed in accelerating the project; this greatly reduces development cost risk. By considering all automotive prototype failures as learning experiments, the engineer has much less stress, knowing that they are practicing the old adage, that success comes from ninety-nine percent failure and introspection.

Automotive Engineering

One of the best courses nowadays is automotive engineering. It involves examining the operating standards of vehicles. It may also comprise of proficiency management, mechanical system, hydraulic system and electrical processes. Since the industry of automotive is quickly growing, there are several people who want to have a degree program in automotive courses.

Some of the degree programs of automotive engineering offer lots of courses in mechanical engineering and automotive design engineering. The colleges that offer this kind of course give direct application and hands-on training for an array of careers in the industry. This course specializes in the field of vehicle engineering and it can be divided into three main fields of study. The three main fields of this course are manufacturing, development and production.

Manufacturing engineers are those involved in making and building different automobiles, while development engineers are those who were involved on the different attributes of a sedan that includes speed, durability and performance. On the other hand, production engineers focus more on the design systems and components of a vehicle. It also involves designing and testing of the vehicles’ parts and includes coordinating tests to make sure that all automobiles meet the national standards set by the government.

Automotive engineers have several responsibilities and job description that they need to comply with after completing all their trainings. As they finished the degree program of this course, engineers can now design the car’s systems and components. They also need to determine the best attributes for a specific sedan or for a future vehicle.

They also need to develop codes and standards for a well-organized manufacturing. Automotive engineers must determine the costs and implement the procedures to lessen the production costs. They are also expected to introduce and develop new strategies and systems for the production of automotives. In addition, they also need to make sure that they follow the government regulations during the process of the making a vehicle.

Aside from developing and designing, they also need to determine the drive ability of the each vehicle. They also need to implement quality procedures and control strategies. When there is a problem, they also need to solve all the troubles in automotive engineering. Lastly, they must conduct statistical analysis as required. All the graduates from this course can have several career options like vehicle manufacturing engineer, operations research, systems engineer, vehicle dynamics controller, performance engineer, noise, vibration and harshness engineer (NVH), emissions controller or research and safety engineering.

Automotive Advertising Agencies Must Use Yesterday’s Knowledge

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients. The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with. New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers. Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites. Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms. The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs. These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer. Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The Importance of Car Computers and the Engine

Almost all modern cars these days cannot run without a car computer. It is an engine control module, a very important part of every vehicle. Without it, the car would be dead. So why are car computers and engine control modules important?

You must understand that an automobile is a complex matter. It is composed of a lot of sensors and these sensors go through these car computers. This is why computers are important, because it is the way to know if there is something in the auto that does not function well.

Take for example the fuel injection in a car. The one that regulates and monitors this function are the computers. If the fuel intake of a vehicle is not in its proper state, the most probable thing to happen is either it will consume too much and therefore be not so fuel efficient or it could consume too little and the car won’t run properly.

Computers and engine control modules also take care of the ignition timing. You see here that when a fuel is injected, the next thing to do is to ignite it. So without computers to maintain the timing of fuel inject and ignition, what will happen is an imbalance and the car would not run.

Car computers and engine control modules are very important because it gathers all the data necessary for a car to run at its best. It will help you get better mileage and it will also help you increase the power of your engine.

Another thing why car computers are important is because it will help you be an environmentally friendly citizen. Why? Because computers can help you decrease the emissions of your car.

So if you think there is something wrong with your car, better check the car computer. Now, when there is a need to get a replacement of these computers but you are on a low budget, then you might want to consider getting a pre-owned computer. There are many out there that sell high quality pre-owned computers.

Do not try to compromise the performance of your vehicle. Taking care of your automobile will keep you safe at all times. You cannot just neglect problems that may cost your life or others.

Engines and Drivetrains Explained

Where do they go and what does it mean?


Lotus EliseWhile the majority of cars have their engine over the front wheels, which allows better carrying capacity, mid-engine cars offer a more favourable weight distribution. The engine usually sits just in front of the rear axle, behind the passenger compartment. This usually means that mid-engine cars are two-seaters as the engine intrudes into what would be used for the rear passenger space. The advantages include better handling, better braking (because the rear wheels have more weight over them), improved acceleration (where they’re rear-wheel drive as well), and a smoother ride. Because the engine is not directly facing into the wind, vents, air scoops, and additional radiators may have to be used to keep the engine cool. Common mid-engined cars are Ford GT, Lotus Elise, Porsche Boxster and Ferrari 355.


Almost all mid-engined cars are rear-wheel drive (MR), though some are four-wheel drive, like the Bugatti Veyron, and one or two were even mid-engined front wheel drive (e.g. Citroen DS).


McLaren Mercedes SLRA front-mid (FM) engine sits just behind the front axle, and combined with rear-wheel drive gives a better weight distribution than a front-rear (FR) car, where the engine is over the front axle. Examples include the Maserati Quattroporte, Mazda RX-7, Mercedes-Benz SLR McLaren and Dodge Viper.


Porsche 911 CabrioletThe Porsche 911 is the most developed rear-engine rear-wheel drive car in the world, having had over 40 years of incremental iterations to hone its engineering. Rear-engined cars are where the centre of gravity of the motor is behind the rear axle. They’re notoriously difficult to make stable because the engine acts like a pendulum, meaning once that back end steps around it’s more difficult to control than an excited puppy.


Toyota CelicaFront-engined, front-wheel drive cars (FF) are the safe choice for the average motorist. They understeer when pushed hard, and they give more room in the cabin because the cars don’t need a transmission tunnel through to the back wheels. Most family cars are FF.

Toyota SupraFront-engined, rear-wheel drive cars (FR) are the choice for many a sports car and muscle car. Common cars include the Toyota Altezza (Lexus IS200), most BMWs and Mercedes saloons/sedans, and the Corvette Z06.

Four-wheel drive (4WD) or all-wheel drive (AWD)

4WD School BusFWD gives the ultimate grip, but saps engine power with all the extra moving parts. Some cars have viscous centre differentials so that power is channeled only to either the front or rear unless they start to skid, then the diff apportions more power to the other wheels.

An Integral Part of the Engine

There is something so rewarding about rebuilding or remodeling an old car. Generations of fathers, sons, mothers and daughters have worked together and spent a great deal of time working in the garage together to reconstruct an old car from the ground up. It is extremely satisfying to see something come to life right before you, to take a collaboration of old metal and make it into an operating car.

The difficulty that many begin to have in construction usually takes place once the process get to the motor. There are many crucial components to a motor, but some are less obvious than others. Many people are at least somewhat familiar with the idea of a cylinder, or a piston and piston rod. These are terms that are often heard in automotive shops and on repair bills. Many have at least some idea what these mean. But there are some engine parts that are a little more obscure.

A Crosshead is one such piece. A crosshead is usually a large piece of metal and is shaped like a T or a cross. There are openings at each of the four corners, and the inside of the crosshead is hollow. The crosshead serves several functions, and is most often seen on the largest of motors. The basic idea of the engine is that the piston moves up and down according to the combustion that takes place within the engine. The piston’s movement also impacts the crankpin, which in turn moves the crank and begins the motion of whatever the engine is designed to move.

The movement of the piston and the crank also generates a great deal of side to side movement on the engine. This can create a lot of extra wear, and can reduce the life of the engine quite extensively. The crosshead operates by reducing the side to side movement of the piston and eliminating a great deal of the friction that can cause a great deal of the problems associated with engine wear.

A crosshead is basically used to guide the motion of the piston and the crank/crank pin so that the motion is more fluid and does not move side to side. An additional benefit with be the added efficiency of the engine. Because the force is no longer lost from the side to side movement, the engine can work completely going forward.

There are many components to a successful car rebuild, but the most important component is the knowledge and education that will be required to put the whole thing together.

Deadly Mistakes You Don’t Want To Make When Buying An Engine

#1 – Ordering An Engine Without Checking If It’s Been Tested…

This consists of dyno testing, compression testing, oil pressure testing, and leak down.

#2 – Ordering An Engine Without Asking If It’s Got A Warranty…

The length of the warranty isn’t as big of an issue as making sure you at least have some type of warranty– even a thirty day. The reason for this is to make sure the engine runs properly after being dropped into your car.

#3 – Not Asking What Shipping Costs Will Be…

Just because you’ve been quoted a price, doesn’t mean that will be the total price. Most companies who sell engines will give you a quote that sounds great, but when actually making the purchase they will tack on another $150 – $400 or more.

#4 – Shipping To A Residential Address…

Shipping to a residential address will be a much higher shipping cost in almost all cases. Always ship your engine to a business address when possible.

#5 – Not Specifying If You Need A Long Block Or A Short Block Engine

Let me explain the difference between a long block and a short block engine so you understand why this is important.

Long Block – a long block engine is the actual block with cylinder heads, all accessories from old engine must be used unless otherwise approved by your ASE (Automotive Service Excellence) certified mechanic. All new and rebuilt engines may require you to use your existing accessories off your old engine (alternator, starter, oil pan, alternator, intake manifold, exhaust manifold, power steering pump, and the air conditioner compressor ) unless you negotiate otherwise during the purchase of your engine.

Short Block – a short block engine is part of the engine block located above the oil pan, but under the head gasket. A flathead engine will have the valvetrain and the cam included. The overhead valve engine will not include the parts mentioned above. A short block is in most cases ordered to ungrade the bore, piston, or water jacket. The assembly will usually include the crankshaft installed balanced along with the main bearing. A short block is no good when it warps or cracks.

#6 – Not Asking If There Is A Core Charge…

Don’t be surprised to be hit with a core charge when getting ready to place your order. This is another fee that is seldom brought up until you’re ready to place the order. Although this charge is refundable, it may surpass what you can afford. These charges can be $100 to $1,000 or more. The core usually requires the block and heads intact and there is to be no cracks on the blocks or heads.

#7 – Not Asking What The Estimated Arrival Date…

In some cases the company you purchase an engine from could be buying your engine from a different state. Not only can this cost more in shipping fees, but you may be waiting weeks before delivery. Always follow up to track your engine. If they tell you they can’t give you a tracking number but it’s on the way, be advised: this usually means the engine hasn’t been shipped at all.

The History and the Types of Automotive

The automotive industries were dated back to the early 19th centuries, and it has prospered until right now in our communities. Most cars in the 19th century uses simple types of a combustion engine that laid the foundation for the development of the engine we see today. However, the fuel sources of both engines that are used to propel the cars remain the same (as long as they are used to powered an internal combustion engine). In today’s society, we mainly see cars that have a combustion engine uses pure gasoline. However, they are many types of gasoline from leaded to unleaded fuel and from octane ratings rated at 87, 89, and 91.

The invention of pure gasoline (not to be confused with Diesel) dated back to the Gilded age with the distillation of oil to kerosene. At first, there was no used for gasoline because cars were not invented and most transportation uses steam as its sources of energy. Therefore, it was discarded. Gasoline finally became a valuable commodity, with the introduction of Henry Ford’s affordable car in the 1920s known as the “Model T.” As time progresses, we saw an improvement in refining gasoline and creating a purer fuel that would make cars go faster. Increasing the purity of gasoline meant that the octane level must be increased, so lead was added to improve engine performance. The Octane rating tells us how much air and fuel mixture can be compressed before being ignited. The higher the octane, the more compression the fuel can withstand before detonating. However, leaded fuel was bad for the environment, so there was another development that leads to unleaded fuel.

Unleaded gasoline was introduced in the 1970s when health problems from lead increased. Unleaded gasoline also guaranteed the conditions of important engine parts like the intake valves and fuel injectors; that would help improve fuel economy and performance. In today’s gas filling stations, we will see that the stations are required to carry Unleaded benzene gas. The octane rating of the gas we commonly see is 87, 89, and 91. The most standard unleaded fuel are rated at 87 octanes. It was designed for most normal cars that doesn’t require much power, but it is still powerful for small cars on the road today. 89 octane stands in a higher tier than 87, but still could not compete with 91. It has a faster ignition capability that is suited for some small sports cars, like those made in Japan and America.

The King of the Hill that beats all consumer-grade fuel is 91. Octane 91 is the premium grade unleaded fuel that meet the demands of some of the today’s most advanced engines. It has an octane level of 93, but it is blended with an octane level of 91. We can see that the most demanding European cars and supercars are required to refuel with this type of fuel, in order to achieve full performance.