Automotive Advertising Agencies Use Social Networks

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today’s Internet has provided them with the media and the methods to do it. Budget More »

Automotive Rapid Prototyping Fail First Paradox

New product development and innovation is much more difficult and time consuming than most other business activities. Automotive rapid prototyping greatly enhances learning speed and reduces the risk of new automotive parts More »

Automotive Engineering

One of the best courses nowadays is automotive engineering. It involves examining the operating standards of vehicles. It may also comprise of proficiency management, mechanical system, hydraulic system and electrical processes. Since More »

Automotive Advertising Agencies Must Use Yesterday’s Knowledge

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of More »

The Importance of Car Computers and the Engine

Almost all modern cars these days cannot run without a car computer. It is an engine control module, a very important part of every vehicle. Without it, the car would be dead. More »

Automotive Engineering

One of the best courses nowadays is automotive engineering. It involves examining the operating standards of vehicles. It may also comprise of proficiency management, mechanical system, hydraulic system and electrical processes. Since the industry of automotive is quickly growing, there are several people who want to have a degree program in automotive courses.

Some of the degree programs of automotive engineering offer lots of courses in mechanical engineering and automotive design engineering. The colleges that offer this kind of course give direct application and hands-on training for an array of careers in the industry. This course specializes in the field of vehicle engineering and it can be divided into three main fields of study. The three main fields of this course are manufacturing, development and production.

Manufacturing engineers are those involved in making and building different automobiles, while development engineers are those who were involved on the different attributes of a sedan that includes speed, durability and performance. On the other hand, production engineers focus more on the design systems and components of a vehicle. It also involves designing and

Engines and Drivetrains Explained

Where do they go and what does it mean?

Mid-engined

Lotus EliseWhile the majority of cars have their engine over the front wheels, which allows better carrying capacity, mid-engine cars offer a more favourable weight distribution. The engine usually sits just in front of the rear axle, behind the passenger compartment. This usually means that mid-engine cars are two-seaters as the engine intrudes into what would be used for the rear passenger space. The advantages include better handling, better braking (because the rear wheels have more weight over them), improved acceleration (where they’re rear-wheel drive as well), and a smoother ride. Because the engine is not directly facing into the wind, vents, air scoops, and additional radiators may have to be used to keep the engine cool. Common mid-engined cars are Ford GT, Lotus Elise, Porsche Boxster and Ferrari 355.

MR, MFWD and MF

Almost all mid-engined cars are rear-wheel drive (MR), though some are four-wheel drive, like the Bugatti Veyron, and one or two were even mid-engined front wheel drive (e.g. Citroen DS).

FMR

McLaren Mercedes SLRA front-mid (FM) engine sits just behind

Mechanical Engineering Jobs

The Job Description

Mechanical engineers basically design tools and machines for engineering and civil purposes and they often work as a team to develop new machines. engineering is a vast area with diverse scopes and applications including air pollution control engineer, automotive engineer or manufacturing engineer among others.

Mechanical engineers can choose their own fields of specialization including instrumentation or bio engineering to become subject matter experts in their respective fields and industries. Mechanical engineers should have a good aptitude in science and mathematics and should have an inquisitive mind to explore the machine parts. They should be physically fit as their job might require long hours of hard manual work involving work at odd hours.

Education and Training

Engineers should at least have a bachelor’s degree in engineering. Advanced degrees or business administration degrees are useful to land upon lucrative jobs. Most of the employers are keen on making sure that their employees keep abreast with the latest happenings in the engineering world and support education throughout the careers by sponsoring the education expenses.

There are many online courses too that could be helpful

Automotive Advertising Agencies Use Social Networks

Automotive advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today’s Internet has provided them with the media and the methods to do it. Budget conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms vs. their brick and mortar facilities to get their attention. More accurately, they are following their customers onto the World Wide Web and hoping that their past and pending customers will find them there.

The days of hard sell retail messages in conventional media like radio, T.V. and newspaper as well as dealer-centric banner ads and websites promoting daily dealer specials are numbered. Today’s car shoppers have been empowered by the search engines to filter out dealer messages in favor of information on exactly the new or pre-owned vehicle they are searching for. In addition, Social networking communities of online friends have rallied their support and opinions to help car shoppers decide what they should buy and from which dealership they should buy it from. After all, what are friends for!

The consumers’ new found source of information on

Automotive Rapid Prototyping Fail First Paradox

New product development and innovation is much more difficult and time consuming than most other business activities. Automotive rapid prototyping greatly enhances learning speed and reduces the risk of new automotive parts development.

Historically, the automotive industry has been using rapid prototyping as an important tool in the automotive parts design process. The extremely fast-paced automotive design cycles require an extremely fast prototyping system which can produce car parts fast and inexpensively.

The main objective of automotive prototyping is to learn quickly: how a new automotive product behaves in its natural working environment, before transferring the prototype to the production line. Many times, mistakes are learned only after a new automotive part is launched. This is the main explanation for poor automotive parts design, from product mismatch, poor engineering and function or finish, and overpriced production. In order to accelerate the learning curve, before these costly automotive prototyping mistakes are made, one must accelerate and facilitate feedback loops from tests in the lab and market trials.

Automotive Manufacturing Technologies

Working with an assortment of rapid prototyping equipment, automotive prototyping engineers utilize the most advanced 3D printers, in their quest for perfect form, function and

Automotive Advertising Agencies Must Use Yesterday’s Knowledge

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process

The Importance of Car Computers and the Engine

Almost all modern cars these days cannot run without a car computer. It is an engine control module, a very important part of every vehicle. Without it, the car would be dead. So why are car computers and engine control modules important?

You must understand that an automobile is a complex matter. It is composed of a lot of sensors and these sensors go through these car computers. This is why computers are important, because it is the way to know if there is something in the auto that does not function well.

Take for example the fuel injection in a car. The one that regulates and monitors this function are the computers. If the fuel intake of a vehicle is not in its proper state, the most probable thing to happen is either it will consume too much and therefore be not so fuel efficient or it could consume too little and the car won’t run properly.

Computers and engine control modules also take care of the ignition timing. You see here that when a fuel is injected, the next thing to do is to ignite it. So without computers to maintain the timing

An Integral Part of the Engine

There is something so rewarding about rebuilding or remodeling an old car. Generations of fathers, sons, mothers and daughters have worked together and spent a great deal of time working in the garage together to reconstruct an old car from the ground up. It is extremely satisfying to see something come to life right before you, to take a collaboration of old metal and make it into an operating car.

The difficulty that many begin to have in construction usually takes place once the process get to the motor. There are many crucial components to a motor, but some are less obvious than others. Many people are at least somewhat familiar with the idea of a cylinder, or a piston and piston rod. These are terms that are often heard in automotive shops and on repair bills. Many have at least some idea what these mean. But there are some engine parts that are a little more obscure.

A Crosshead is one such piece. A crosshead is usually a large piece of metal and is shaped like a T or a cross. There are openings at each of the four corners, and the inside of the

Deadly Mistakes You Don’t Want To Make When Buying An Engine

#1 – Ordering An Engine Without Checking If It’s Been Tested…

This consists of dyno testing, compression testing, oil pressure testing, and leak down.

#2 – Ordering An Engine Without Asking If It’s Got A Warranty…

The length of the warranty isn’t as big of an issue as making sure you at least have some type of warranty– even a thirty day. The reason for this is to make sure the engine runs properly after being dropped into your car.

#3 – Not Asking What Shipping Costs Will Be…

Just because you’ve been quoted a price, doesn’t mean that will be the total price. Most companies who sell engines will give you a quote that sounds great, but when actually making the purchase they will tack on another $150 – $400 or more.

#4 – Shipping To A Residential Address…

Shipping to a residential address will be a much higher shipping cost in almost all cases. Always ship your engine to a business address when possible.

#5 – Not Specifying If You Need A Long Block Or A Short Block Engine

Let me explain the difference between a long

The History and the Types of Automotive

The automotive industries were dated back to the early 19th centuries, and it has prospered until right now in our communities. Most cars in the 19th century uses simple types of a combustion engine that laid the foundation for the development of the engine we see today. However, the fuel sources of both engines that are used to propel the cars remain the same (as long as they are used to powered an internal combustion engine). In today’s society, we mainly see cars that have a combustion engine uses pure gasoline. However, they are many types of gasoline from leaded to unleaded fuel and from octane ratings rated at 87, 89, and 91.

The invention of pure gasoline (not to be confused with Diesel) dated back to the Gilded age with the distillation of oil to kerosene. At first, there was no used for gasoline because cars were not invented and most transportation uses steam as its sources of energy. Therefore, it was discarded. Gasoline finally became a valuable commodity, with the introduction of Henry Ford’s affordable car in the 1920s known as the “Model T.” As time progresses, we saw an improvement in refining gasoline and

Volkswagen Automotive Legends

VW Golf GTI do you have one?

Over the years the Golf GTI has changed its shape many times, but has it improved or could the car worse nowadays?

The newest Golf has 3 different models you have the GTI, GTD, and the R I would personally buy the GTI I have always preferred the shape of the GTI and its still a great looking car the newest Golf GTI has a selection of two different engines for you to choose from the TSI petrol 6 speed manual gearbox or you can get exactly the same engine but with the DSG auto gearbox.

Petrol engine stats:

• Maximum Speed: 149 mph

• Torque: 207 lbs.ft

• Acceleration (0-62mph): 6.9 seconds

• MPG Urban: 28.2

So you can all agree that the Golf engine has some decent numbers but the question is will it really do the job when it is on the road.

Inside the Golf you can have the choice of leather or material id say a lot of people will go for leather just because it makes the car so much better for looks and when you

Romer Changes Automotive Industry

Many companies benefit from various Romer products including those involved in the manufacture of furniture, sheet metal and molded plastics, as well as those involved in shipbuilding, product designs, heavy equipment and even aerospace among others.

Romer continues to have an impact in all of these industries especially the automotive industry which is regularly reliant on reverse engineering, 3D scanning and products development. This is an industry that maintains its competitiveness by coming out with innovative products that pass rigorous quality control.

And when one speaks of quality control, one can only think of flexible quality control and inspection tools like the portable arm coordinating measuring machines from Romer.

Romer is a corporation with company headquarters located in Michigan’s Hexagon Metrology Precision Center. It is well-known for manufacturing dependable and innovative products that respond to the necessities of general engineering industries, particularly the heavy equipment and automotive industries.

The automotive industry has become so competitive that companies need to produce highly innovative products in a short period of time. Otherwise, it gets left behind by other companies that can easily come up with shorter production runs.

Companies producing cars have learned from experience

Jobs For the Future

If you are interested in cars, you should check out jobs for the future in the automobile industry. With unemployment rates reaching all time highs, job security has become a priority for many individuals. The Automotive service industry has a variety of opportunities for those interested in a hands-on, service-oriented career. The right training is essential, however, and prospects are prizewinning for those who have completed a technical degree. The automotive industry is becoming increasingly sophisticated and technological, so proper training is important.

The automotive industry offers jobs that appeal to a wide range of interests, and options for development abound for those with the right training. Jobs in the automotive industry range from hands-on assist technicians to management positions. There are also opportunities for individuals to specialize in a specific area such as Paintless Dent Repair, Detailing, Engine Repair, or Customer Service. This list can go on and on.

One promising area of specialization in the automotive industry is in diesel engine repair and service. The Department of Labor reports that diesel engine technicians held a large number of jobs and are expected to grow through 2016. Usage of diesel engine vehicles is rising steadily,

Growing Demand of Used Engines

Today many of us have automobiles and everybody would agree with the statement that states – engine as the most important part of any automobile. If a situation comes, when engine breaks down then definitely the chances are more where an individual would purchase a new engine. But at times it can be far costly to buy and install a new engine. Fortunately there is the choice of just substituting that defunct engine with a quality used one. While both the options require investments, choosing to purchase and install a used engine is far more economical.

There was a time when many use to think that used engines are not long-lasting and not enough capable to work for long periods. But for the past few years things have changed dramatically. Today there are many automotive companies providing the best used engines only after checking the quality. Besides this, there are many websites that are acting as an online platform and selling all types of used engines such as petrol engines and diesel engine for different truck and car models.

Reason Behind The Growing Demand

If we carefully look at the present scenario then we could easily

How To Have A Career In Automotive

Many students these days are looking for education to sustain a good career. Usually, the education that a person has will lead to his future work. In this case, it is best if you could get a degree that you like. In the future, you will have a career where you can use your knowledge and be happy with it. One of the most popular degrees is the automotive engineering degree. This means a student needs to learn the basics of automotives as well as its application to our lives. If the person is interested in pursuing this career, then he should have quality education. Although there are many other courses available, such a degree can be an exciting one for students. This is true with those who are car enthusiasts themselves.

How do I start a career in automotive engineering? There are many schools that you can enroll in. First, you need to search for a good one that can teach you things. The school is the very foundation of your degree. Therefore, it is best that you have quality education from a reputable school. Usually, you can find them offering automotive engineering courses. However, it

Automotive Engineering Jobs

Knowledge Requirements
Automotive engineering encompasses mechanical and structural engineering and requires those working within the field to apply the principles of several scientific disciplines. These include physics, structural design, and materials analysis. Automotive engineering jobs also require a strong understanding of manufacturing principles and mechanical system design and operation methods.

These engineers may also need to be knowledgeable in several other areas of engineering, including safety, power, electronics, and software. Many engineers working in the automotive field will specialize in a particular area, allowing them to become experts in their realm. This often results in higher pay and better job security.

Project Leaders
Some of the most well educated, experiences, and skilled automotive engineers are those who are able to oversee projects in new business or product development. These automotive engineering jobs are responsible to leading a design, engineering and manufacturing team that take new products from conceptualization through production. Such engineering roles are highly compensated in the marketplace and also require candidates to have strong “soft” skills in addition to technical know-how.

Communication and leadership are among the soft skills necessary for engineers to be successful in overseeing team-based automotive engineering development projects. While

Engineering Dreams And Passion

It all started in my kindergarten class when my teacher and my mom recognized my need for tutoring in my math class. I was a slow learner as a child but I always applied myself and tried my best. It was the dedication of both my teacher and my mom that set me straight and helped me in developing my mathematical skills and reinforced my desire to learn. As a result I gained an appreciation and a love of the math and sciences.

I was always interested in learning how things worked and l also enjoyed working through and completely understanding my math assignments with the help and encouragement of my mom. As I learned and progressed with mathematics I started to gain confidence and actually enjoyed learning and looked forward to the challenges of the assignments. My dad was a very dedicated ironworker and he shared many stories of his experiences working in construction and he showed me many pictures through the years working on the high iron. As a result I had a desire to learn about bridge building and the construction of highways, roadways, tunnels, ball parks, buildings, homes, automobiles, rockets and electronic devices.

Automotive Translation

Why do you need Automotive Translation?

Automotive translation involves a lot of technical jargon. It is important that the vehicle translation is accurate because it needs to convey important safety information to the vehicle’s users. Inaccurate translations may have far reaching consequences especially if car users are unable to operate their cars in a safe manner. In addition, many cars are now being assembled in the same country they are being sold in. Therefore, the local assembly plant workers will need accurate translated assembly manuals to aid them in the assembly process.

Companies that frequently employ vehicle translations are manufacturers of cars, trucks, motorcycles, boats, helicopters, aeroplanes, lawn movers, quarry machineries, public works and agriculture handling equipment. Automotive translation will also be able to provide precise translations on mechanical and electronic systems. This would ensure that all the technical terms used in the translation are in accordance to the convention familiar to the local mechanics, engineers, suppliers and customers.

What Types of Documents Require Translation?

As the automotive industry is such a multi-billion business, there are plenty of different materials needing automotive translation. From user manuals to marketing catalogues, they will all need accurate

Engine Automotive Friction Problem

1. Engine Automotive Oil Additives or “Snake Oil”? Oil additives have failed to deliver for years.

In August 1992, a brilliantly written article exposed the repeated failures in the claims of the oil additive (engine automotive and trucking) industry. The article was entitled Snake Oil – Is That Additive Really A Negative? It was written by Fred Rau and was originally printed in Road Rider magazine, now Motorcycle Consumer News. That expose provided the basis for what we in the industry knew: oil additives are a means of lifting money from the wallets of uninformed consumers.

Many in the engine automotive industry were already skeptics. We’ve heard all the promises of friction reduction, longer lasting engines, and fuel savings. Repeatedly, such want to be solutions failed to live up to the hype. With over thirty years in the field, I was a full blown skeptic with dozens of oil additives’ experience under my belt.

However, an experienced entrepreneur in the field of “toll blending” for heavy duty industrial solutions drew on his expertise to create an environmentally safe, friction reducing, motor oil additive, solving the one problem oil additives failed to overcome.

Now, if

Flushing and Replacing Engine

Engine coolant maintenance is critical to the life of your engine. Automotive cooling systems are tasked with dissipating the heat generated by the engine to keep it at its most efficient operating temperature. The cooling system is designed to get the engine up to the correct operating temperature as soon as possible and to keep it at that temperature regardless of the operating conditions.

Proper temperature is important for the life of the engine. The exhaust system takes away much of the heat however parts of the engine, such as the cylinder walls, piston, and cylinder head absorb large amounts of the heat. If the engine gets too hot engine parts could expand causing engine seizure and premature wear due to a thinner oil film which could result in a ruined engine. The opposite, an engine running at too low a temperature, is inefficient, results in dirty oil, deposits, poor fuel mileage, and increased exhaust emissions.

Your typical water-cooled engine consists of: a 50/50 mix of antifreeze coolant and water, a thermostat used to bring it up to operating temperature, a water pump to circulate the coolant between the engine block passages and the radiator, radiator